6 out of 10 consumers prefer newspapers and their web sites as their souce of coupons and inserts. Your ad will be located on the coupon page in Wednesday’s Living Local section and distributed to 150,000 households in New Hanover, Pender and Brunswick counties.
TOP REASONS WHY COUPONS WORK:
- Coupon redemptions are on the rise when consumers are price conscience.
- 53% of households get their coupons from the newspaper and 11% go online!
- 50% say that newspapers provide the most credible sources of coupons.
Publication Dates: Wednesdays 2012
Deadline: Tuesday, 9 days prior at 3pm
52x Commitment $101.50
26x Commitment $128.75
12x Commitment $154.50
4x Commitment $180.25
Open Rate $231.75
61,975 or 30.3% of Adults 18+ who read StarNews and StarNewsOnline.com use coupons for groceries 2 to 3 times a month (Scarborough Research 2012)
36,577 or 17.9% of Adults 18+ who read StarNews and StarNewsOnline.com use coupons for other products and services 2 to 3 times per month. (Scarborough Research 2012)
StarNews Media Advertising